Branding and boards

Cannabis branding work. CD: Steve John CD Design: Tony McAlley Design: Cassie Cheng

A rebrand of a Midwest classic beer

Strategic brand voice and positioning work

In-store signage

An internal brand film for new positioning and strategy I developed for our updated branding.
CD: Steve John ACD Writer: Caitlin Steever CD: Dan Rayfield ACD Design: Tony McAley

A branding project for 3 owners with a passion for dual sport motorbikes in the dusty Southwest. CD: Steve John CW: Cody Spotanski Design: Cameron Rolf

I'm sure someone said something about the "medium being the message". Profiled on

A second option for what would eventually become 12 Foot Beard. It was a strong second, but honestly the “Beard” is just a stronger story and brand.

We thought we might have to launch the new brand with some white whiskey to let Resolute spend more time in the barrel.

A postcard for Big Brothers, Big Sisters of Maine.

A label concept (and story) which was pitched to a Maine based premium whiskey start-up.