![](https://carbon-media.accelerator.net/0000000bsdk/kGSTa48y5lRf9IN6lUWxmF;960x468.png?auto=webp)
Cannabis branding work. CD: Steve John CD Design: Tony McAlley Design: Cassie Cheng
![](https://carbon-media.accelerator.net/0000000bsdk/bq5uw7NWClQdJJpZWjYtoO;960x540.jpeg?auto=webp)
A rebrand of a Midwest classic beer
![](https://carbon-media.accelerator.net/0000000bsdk/kL3WU71Rh22bURIbPLTTj1;960x601.png?auto=webp)
Strategic brand voice and positioning work
![](https://carbon-media.accelerator.net/0000000bsdk/0Ap3jnsaxJddKF7prmfVRG;960x794.png?auto=webp)
![](https://carbon-media.accelerator.net/0000000bsdk/6FjjCgzKKbzfpl5IAP3sVw;page(1)/background(fff)/960x1270.jpeg?auto=webp)
In-store signage
An internal brand film for new positioning and strategy I developed for our updated branding.
CD: Steve John ACD Writer: Caitlin Steever CD: Dan Rayfield ACD Design: Tony McAley
![](https://carbon-media.accelerator.net/0000000bsdk/j0X7dlZpmMwf31fOMyIy7q;960x540.png?auto=webp)
A branding project for 3 owners with a passion for dual sport motorbikes in the dusty Southwest. CD: Steve John CW: Cody Spotanski Design: Cameron Rolf
![](https://carbon-media.accelerator.net/0000000bsdk/8ydPtpROnXZdoEgS8vWGC8;960x540.png?auto=webp)
![](https://carbon-media.accelerator.net/0000000bsdk/0cqMp7OKHHsgsiaVjPl9b9;960x685.jpeg?auto=webp)
I'm sure someone said something about the "medium being the message". Profiled on www.adsoftheworld.com
![](https://carbon-media.accelerator.net/0000000bsdk/5Mk9XNOLz3ScZq3S1XYVIa;960x685.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/0000000bsdk/3tfyU1IyLB7ctYsBSOtRh2;960x771.jpeg?auto=webp)
A second option for what would eventually become 12 Foot Beard. It was a strong second, but honestly the “Beard” is just a stronger story and brand.
![](https://carbon-media.accelerator.net/0000000bsdk/3s7GGHLt04DbLUfnquxQE3;960x771.jpeg?auto=webp)
We thought we might have to launch the new brand with some white whiskey to let Resolute spend more time in the barrel.
![](https://carbon-media.accelerator.net/0000000bsdk/1WsBMTQOeQzbMhNqAAJvBD;960x640.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/0000000bsdk/iY9WLPvDFzndSNZHS7XJKX;960x741.jpeg?auto=webp)
A postcard for Big Brothers, Big Sisters of Maine.
![](https://carbon-media.accelerator.net/0000000bsdk/ivxkjcHTviObncXAoDLXUR;960x372.jpeg?auto=webp)
A label concept (and story) which was pitched to a Maine based premium whiskey start-up.
![](https://carbon-media.accelerator.net/0000000bsdk/0NOzcnukgplgox1nR0lH9c;page(1)/background(fff)/960x540.jpeg?auto=webp)