The Climate Corporation

I was proud to lead the team which helped The Climate Corporation build overall awareness of their FieldView™ platform and positioned the brand as a science-based industry leader.

After helping them launch a new logo and initial branding efforts, the team developed a unified voice and consistent creative aesthetic across all marketing materials —including, but not limited to: two fully integrated product campaigns (TV spots, radio, print, and digital ads), an extensive collection of testimonial and instructional videos, a 2017 and 2018 product brochure and other collateral pieces, immersive trade show experiences (Commodity Classic and Farm Progress Show), direct mailers and event invitations, presentation support, and social media and content strategy. Also included in the Climate Corp. brand marketing plan has been the redesign of their primary brand website

The "new" campaign “Feel The Pulse” TV spot.

Interactive kiosk with an intuitive touch screen that describes the functionality of FieldView and the science behind the platform.

If you want to make an impression at a trade show and position yourself as the leader in the digital ag space, how about a digital tunnel to set the tone?

This project gave me the opportunity to develop a 360 degree VR experience that walked viewers through the entire platform in an engaging way.

Vinyl wall graphics and drop down banners are so 2016. Large digital walls and I-pad product demos are much more fitting for the digital ag leader.

We screened farmers, crafted the strategy, questions and storylines, designed the microsite, and produced (monthly) TV spots, radio, print, digital banner, video and social ads. Metrics revealed that was in the top 2% of all site referral sources and users coming to from have a 25% lower bounce rate than the average user. These findings, among other tactical metrics, indicated that viewers were highly engaged with both the series’ ads and program content.